RATIONALIZING THE INVESTMENT DECISION USING THE ANALYTIC HIERARCHICAL PROCESS (AHP)

The research aims by presenting one of the quantitative methods, which is Analytical Hierarchical Process (AHP), and its impact on evaluating investment projects comparing them, developing an effective mechanism to rationalize decision-making, most important complex types decisions risky due future strategic dimensions length period, so it must be dealt with These are more objective not limited only financial aspect represented calculating cash inflows outflows project, need base these studied evaluation methods that in line current conditions contribute use available resources, achieving highest rates economic growth solving some social problems. Where four will evaluated, company (subject study) intends compare them choose best identification six criteria for comparison evaluation, (quality, profits, costs, sustainability, geographical location, delivery time), study concluded hierarchical analysis process a method Suitable projects, as takes into account integration non-financial side side, relative importance each criterion, filling gaps traditional approach cannot address lack flexibility dependence primarily only, taking factors account. recommended focusing It depends many when choosing between group especially ones, does focus such costs flows project basis alternatives.